Consumer Behaviours in Saudi Arabia During Ramadan: How are they Different vs. Rest of Year & 2022?
The Strategic Gears’ Annual Saudi Arabia 2023 Ramadan Consumer Behaviour publication presents insights on how consumers in Saudi Arabia behave during Ramadan, versus the rest of the year, and compares behaviours in Ramadan 2023 versus 2022.
The report concludes with our expert recommendations for how businesses and marketers may engage consumers during Ramadan season.
The areas explored in our report are:
The findings of this report are the result of both a quantitative survey and secondary research conducted by Strategic Gears’ in-house experts of macroeconomic and marketing research personnel to provide a deeper understanding and insight into Ramadan behaviours in the Kingdom.