The Strategic Gears’ Annual Saudi Arabia 2023 Ramadan Consumer Behaviour publication presents insights on how consumers in Saudi Arabia behave during Ramadan, versus the rest of the year, and compares behaviours in Ramadan 2023 versus 2022.

The report concludes with our expert recommendations for how businesses and marketers may engage consumers during Ramadan season.  

The areas explored in our report are:

• General behaviours during Ramadan versus the rest of the year and versus 2022; particularly behaviours related to time spent with family/friends, travel, sleeping and charity work.
  
  
• Consumer spending behaviour during Ramadan versus the rest of the year and versus 2022; particularly online and in-person shopping, products purchased, times when purchasing happen, factors influencing purchases, eating out and ordering food as well as income shares allocated to spending activities.
  
  
• Media consumption during Ramadan versus the rest of the year; particularly TV, video-on-demand (VOD) and social media consumption.

The findings of this report are the result of both a quantitative survey and secondary research conducted by Strategic Gears’ in-house experts of macroeconomic and marketing research personnel to provide a deeper understanding and insight into Ramadan behaviours in the Kingdom.