Market Research Assessments

Designing market research approaches, conducting primary and secondary information collection including survey design, focus groups, workshops, interviews with experts, and mystery shopping.
Research techniques include defining sample sizes, confidence intervals, data clean s ing and un biasing.

Business/ Program Reporting Setup

  • Determining client data needs, reviewing database structure and data types, developing business requirements for reporting, managing the relationship with the system development service providers, conducting
    user experience reviews of the reporting system.
  • Develop and publish seasonal reports all year long in multidisciplinary areas most notably finance and marketing

Big Data Analytics

Help organizations in harnessing their data, analyzing it descriptively and chronologically using a set of statistical tools generating insights and supporting decisions.

Advanced & Predictive Analytics

Analyze data to determine major patterns, apply algorithms to estimate potential future behavior of key-value metrics, use simulation techniques to assess uncertainties and quantify potential risks.

Customer Segmentation

Dividing the market into segments based upon different personality traits, demographics, values, attitudes, interests, and lifestyles of consumers to allow engagement in product design and marketing in a focused manner.

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