Designing market research approaches, conducting primary and secondary information collection including survey design, focus groups, workshops, interviews with experts, and mystery shopping.
Research techniques include defining sample sizes, confidence intervals, data clean s ing and un biasing.
Help organizations in harnessing their data, analyzing it descriptively and chronologically using a set of statistical tools generating insights and supporting decisions.
Analyze data to determine major patterns, apply algorithms to estimate potential future behavior of key-value metrics, use simulation techniques to assess uncertainties and quantify potential risks.
Dividing the market into segments based upon different personality traits, demographics, values, attitudes, interests, and lifestyles of consumers to allow engagement in product design and marketing in a focused manner.